Advertising is an important way to send across information to others. There are many different ways to do so, which include; Newspapers, Billboards, Radio, Television, Posters and more. This TV advertisement is an example which promotes the well-known snacks known as M&Ms. Knowing your target audience is a must in this area, since different groups of age, gender, personal views and such call for different interests. In this ad, the creators intend for the audience to be aimed at people across all ages, however mostly the younger generation.
The basic message conveyed in this ad is that M&Ms are a perfect snack idea when hungry. The way the message is sent to the viewer is by adding comedy into the story. Furthermore, a lot of colour can be seen in the advertisement which when added with the comedy, gives out a joyful and uplifting theme. If they were all black and white or even shaped as basic as a square, this could not pull in the audience as much and sell as well. Creative ads tend to be perceived as being more interesting and has the power to influence cognitions and attitudes, which is what we see a lot of in this one particular (Smith, 2008).
“You get in the bowl!”
Something that stands out in this ad is the fact that they don’t take themselves seriously while trying to sell their product. As mentioned before there definitely is humour involved, however they also make sure that the product is not shoved into the audience’s faces forcing them to buy it. Instead they create a fun and calm situation which the characters are placed in.
Tv advertisement is arguably one of the most effective ways to publicise a product in this day and age. With television having the properties of sight, sound and motion, it really does separate itself from other marketing ways including radio, newspapers, posters and etc (Bizfluent, 2018, Medium Properties, para 1). With only under a minute of time to get the message across, it is important to know the audience, message, and context of the situation while avoiding the common issues.
References:
Smith, R., (2008). The impact of advertising creativity on the hierarchy of effects, Journal of Advertising, 37(4), 47-61, doi:10.2753/JOA0091-3367370404.
Bizfluent. (2018). Importance of TV in advertising. Retrieved from https://bizfluent.com/about-5349433-importance-tv-advertising.html
Mars Incorporated. (2010). M&M’s Cupboard [Video File] Retrieved from https://www.youtube.com/watch?v=YEiFIKBPUq8&feature=youtu.be
My Digital Media Journey 