Social Credibility Podcast

Hello everyone, today’s post is something a bit different. Below is a quick 2 minute podcast which goes over what social credibility is and it’s importance with online communities. Go check it out and see what you may learn.

2 Minute Podcast – Social Credibility

Podcast Transcript

“Hi everyone, today I will be explaining social credibility and why it is so important for online communities. Now first of all, we live in a different world then older generations before us. A lot of advertising and marketing was done face to face or at least somewhat physically, whether it was through newspapers, posters, meetings and so on. Though in this day and age, things have changed and whether people like it or not, we all have to adapt and get with it to move forward in business. There are countless people online in social media platforms that like to keep updated with certain subjects. This is where online communities can thrive and make the most of reaching out to their customers and branding their sites. However, this cannot be done right without social credibility. This basically is what makes the audience at the end of the day feel like they can most of all trust the site that is producing the available content. Furthermore, the content itself of course is extremely important. If it does not contain good and decent quality, this can put off the viewers and affect the brand. On top of this, the content should be released at a consistent time. Engaging with the audience and keeping them updated is what will make the viewer interested and eager to see what is next. Now as I have talked about in my previous blog posts, there are obviously many different social networking platforms that exist, and knowing how each one works differently to the others is crucial in gaining social followers. Respecting the different limitations and rules that exist is important, though testing those limits and figuring out creative ways to show content on each one is what can determine the size of your audience. That is it for me today, so to all of you listeners out there tuning in thank you very much, hope you have learnt something new that can benefit you in the future and good luck.”

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What do they look for in Digital Communication??

As far as Digital Communications Management goes, there are common roles and requirements that should be considered before applying. By having knowledge of these certain roles, it will certainly raise the chances of landing a job in Digital Communications Management.

After searching through many different job advertisements, the tasks that seemed to be most commonly stated were as follows;

• Able to use the Adobe Suite
• Knowledge of social media platforms
• Have experience shooting and editing videos
• Previous years of experience in a similar role
• Working well with others

Roles in Digital Communications Management include;

• Managing social media channels
• Managing websites
• Analyzing content
• Conduct research, write and edit content for online platforms

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Separating similar platforms

Facebook, Reddit and VK

These three platforms are what you most likely think of straight away when it comes to social media, apart from VK. As oppose to Facebook and Reddit, VK is a social platform aimed at Eastern European users. In other words, it is their version of Facebook. The similarities are very close since they both look almost exactly the same, with even the colour theme both being a type of blue. Reddit on the other hand would have to be the most different out of all as far as the appearance and overall layout goes. Lastly, Facebook and VK seem to contain more rules and restrictions then Reddit.

Pinterest and Instagram

Pinterest and Instagram are both extremely similar when it comes to the type of content posted. Images and videos are the main source of content. No text or such can be posted unless one of these two are included. The differences between these two platforms though firstly is that Instagram is aimed at following other accounts and advertising certain products while including hashtags. Much like Facebook, it is to connect with other users and share certain content. Pinterest aims more at the user’s own personal newsfeed experience. It is all about the customisation of what you see in your newsfeed by pinning posts and content that you seem to take interest in the most.

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Flickr and DeviantArt

Firstly, Flickr is the perfect platform for photographers. If you are one and are deciding on where to post and share your work with other photographers, this is the best place to go to since it is solely aimed at this. Many different categories are offered meaning variety spans out to many groups of interest. DeviantArt however is aimed more at Illustration content. Artists, designers and etc. find that this is their platform to share with each other their work and ideas. Oppose to Flickr however, DeviantArt has the ability to post not only images but videos too. Animation being the most popular, there are many categories to check out and take interest in

Vimeo and YouTube

Vimeo and Youtube’s most common similarity is that they both use videos as their one and only source of content. However, both attract different groups of users. Vimeo is mainly focused on aspiring filmmakers, vloggers and even travellers that like to share their own and each other’s work. Though the downfall here is that they limit how much you can post each week, unless you buy the available packages. However, with YouTube anyone can sign up and post as much content as they want free of charge. As far as content goes, almost any category imaginable can be found.